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Fi Europe and Hi Europe trade fairs moved to virtual events over coronavirus

Organisers of the Fi Europe and Hi Europe have confirmed that the live event planned for December in Germany will now be staged virtually.

The organisers of the Fi Europe and Hi Europe have confirmed that the live event planned for December in Germany will now be postponed until the following year, with this year’s showcases being staged virtually due to coronavirus challenges.

As the team behind the trade fairs, Informa, explained, over recent months, discussions with key industry stakeholders and partners over the challenges facing the industry over the pandemic meant that hosting the live event was not possible.

Given international travel is only returning gradually, stakeholders and partners felt it was difficult to ensure the same level of participation typically expected at the live event, and thus the Fi Europe team made the difficult decision to transition to a virtual format in 2020, with the expectation that they will return to Frankfurt as a best-in-class physical event from 30 November to 2 December 2021. The following year the show will take place in Paris.

For 2020, the Fi Europe team is transforming Europe’s largest F&B exhibition into a unique digital experience and expo. Fi Europe CONNECT 2020 is a virtual event designed to give the F&B community access to the global F&B ingredients industry, tools and collaboration opportunities they require to meet their business objectives.

The organisation is expecting around 8,000 attendees at its virtual event, which will shape the future of the F&B industry, giving the community the chance to stay up to date with trends through 100+ on-demand and 16+ expert sessions and to use Fi Europe’s data-driven matchmaking service to find the most relevant buyers for customers’ products and solutions.

Julien Bonvallet, Brand Director for Fi Europe adds: “The year 2020 has changed the world and the food industry: issues such as food safety and secure supply chains, along with the health aspects of nutrition, have become even more important. At our virtual experience, experts from all segments exchange views on these highly relevant topics and buyers and suppliers can connect with their peers in the F&B industry. That’s why it was important for us to create a virtual experience that, even in these difficult times, will be successful for all participants.”

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